In their unending quest for social visibility, business professionals are publishing urgent updates I’ve already read, important tips I already use, and adding almost zero value beyond the original content. It’s getting harder to distinguish between actual news from news sites and infomercials from self-serving vendors.
I’m sure the online marketers reading this have no intention of stopping their digital onslaught. That’s okay. This isn’t for you. This is for those who are really in charge of content marketing distribution. The reader.
During my recent 18 minute Webinar of leveraging LinkedIn, the most popular topic was how to lose a LinkedIn follower, without letting them know. Apparently leaving someone’s LinkedIn party without saying goodbye is more acceptable than ending a relationship via text.
Industrial Grade Shedding
I’m migrating from East coast to West coast next month. I’m shedding everything. Not only furniture, but equipment and a collection of tools acquired over three decades. I’m doing the same with people and organizations who no longer create value in my life or for my business. Those who use technology to shout at me are hard of listening.
Should They Stay or Should They Go?
The first test is, “Do they add value?” Everything on the ‘Net is only one click away. Unless marketers add value during the process of sharing, cut out the middleman. the second is the Pest Test. Do they post in the middle of your night, every three minutes, stuff you’ve already read?
Breaking Up is Hard to Do, NOT!
Here’s how to lighten your load online.
- On LinkedIn, view all your contacts. Scroll (don’t search) until you find your target. Point to their listing in your contacts. Click the More link and kick them to the virtual curb.
- To leave a LinkedIn group, point to the Member button. Click when the label changes to Leave.
- Facebook, Twitter and other social platforms use similar processes.
Concerned that you’ll get caught? Trust me, they are so not into you that they will not even notice you’re gone.
You will be amazed at how light you feel once you stop dragging 19 pieces of luggage through the virtual airport.