New Year resolutions have been abandoned. It’s too early for Spring cleaning. We are stuck in an unsettling place and time where we know we need to do something about our web presence, but are not sure what to do, or even where to start.
It’s easy to acquire cloud-based software that promises to bring us more leads, expand our reach, or become a social networking star. Once you add up all the monthly fees and compare it to your results, it’s hard to define your ROI.
It’s not too late to start a fitness program. For your technology I mean. No need for an extreme makeover. Just a sensible, measured strategy for right-sizing your digital footprint.
Does it feels like you are carrying around more technology this year? Here are some tips to help you return to that lean and mean web presence you were so proud of years ago.
Measure – Review your bank statement, your account logins and your business development metrics. Are you paying for systems you no longer use? Are the ones you use performing their intended function at the level you expected?
Shed – It’s not easy to let go. Especially when vendors bury their account closing process, or make it so difficult it’s easier to keep paying the monthly fee. If you’re no longer using the platform, kick it to the curb. If you still need to perform the function, go to the next step.
Go Shopping – Digital tools are faster, easier to use and getting cheaper everyday. Review your digital portfolio and go shopping. Research what’s new. You may be surprised to find a better offer at a better price.
Have a Plan – In the beginning, being on all the social platforms made sense. No more. Develop a plan for focusing your energy. You will end up with more time and more money in your pocket.
Isn’t it time you became the Master of Your Digital Domain?